Website and Graphic Design - Acorn Studios - Sacramento
Website and Graphic Design - Acorn Studios - Sacramento
Website and Graphic Design - Acorn Studios - Sacramento Website and Graphic Design - Acorn Studios - Sacramento
Website and Graphic Design - Acorn Studios - Sacramento
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Website and Graphic Design - Acorn Studios - Sacramento Website and Graphic Design - Acorn Studios - Sacramento
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Website and Graphic Design - Acorn Studios - Sacramento Website and Graphic Design - Acorn Studios - Sacramento
Website and Graphic Design - Leonard Rogers - Sacramento

Website and Graphic Design - Leonard Rogers - Sacramento Clients:
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UC Davis Health
UC Davis Health
www.health.ucdavis.edu Open In a New Window
8/2021 – Present | Sacramento, CA
Website Production Specialist
Health Net

Responsible for website migrations within the TeamSite platform working on multiple projects simultaneously. I communicate with business stakeholders to reproduce websites in a new UI design, optimizing user experience. I work as liaison between all business groups and digital marketing. Gathering and recording data and content, to determine and recommend content updates and features. Implementing Search Engine Optimization (SEO) on all web pages is included in this process. Perform QA using Siteimprove and communicating with website authors, designers, and project managers to correct any issues.

Technical Resources: TeamSite Interwoven CMS, Siteimprove, HTML, Dreamweaver, Photoshop, Wrike, Microsoft Office

Centene
Centene – Health Net Insurance
www.healthnet.com Open In a New Window
11/5/2012 – Present | Gold River, CA
Senior Business Analyst
Health Net

I'm responsible for maintaining and coordinating website content along with creative design and development work for www.healthnet.com and its sub-domains. Design, build, and deploy web pages via CMS, HTML, CSS and standard graphics applications for Health Net’s products and services. I work directly with Health Net’s business departments to obtain a clear understanding of their requirements and translate into website pages. Follow graphic identity of web pages, style guidelines and visual format standards.Test

Technical Resources: TeamSite CMS, HTML, CSS, SEO, Adobe Experience Manager, Dreamweaver, Photoshop, Illustrator

VSP
VSP - Vision Service Plan
www.VSP.com Open In a New Window
3/1/2012 – 6/1/2012 | Rancho Cordova, CA
Graphic Designer / Digital Media Producer


Working in a team environment, I designed and updated printed marketing materials such as, color sales documents, posters, booklets, HTML emails and, marketing web pages. All following company standards and review practices. This job produced a high volume of projects that required direct communications and interaction with marketing personnel and executives delivering material in a quick and efficient manner under sometimes short deadlines.

Technical Resources: InDesign, Illustrator, HTML, CSS, Dreamweaver, Photoshop, HTML for Acton, Lyris, email systems, SEO

Eureka Therapeutics
Eureka Therapeutics - Subcontractor The Creative Group
www.eurekainc.com Open In a New Window
2/1/2012 – 4/1/2012 | Emeryville, CA & San Francisco, CA
Website Design & Development / Graphic Design
The Creative Group

I produced the company website requiring wire frames, page layouts, and mock-up graphics for presentation, flash animation and ecommerce integration. I used HTML and CSS to produce page templates that their personnel now edit using Adobe Contribute. It was my job to be sure the site was up and running and personnel were trained and comfortable with new editing software.

Technical Resources: Website Architecture, HTML, CSS, Adobe CS 5.5 - Dreamweaver, Photoshop, Illustrator, Flash, and Contribute, SEO

European Home
European Home & Modern Design Living
www.europeanhome.com Open In a New Window
www.moderndesignliving.com Open In a New Window
6/2010 - 1/2016 | Malden, MA
Website Design & Development / Graphic Design
Modern Design Living

I designed and produced a complete marketing website for European Home that implements a User Interface with JavaScript pull down menus, Flash Animations, large images and Illustrations along with HTML hyperlinks. This combination makes it easy for visitors to navigate the site and makes it “search engine friendly”. I also designed print catalogs for their Electric and Bio Ethanol fireplaces and accessories.

Modern Design Living is the e-commerce website used to sell European Home and other contemporary home products. Using ProStores e-commerce platform I produced a website where visitors see large product images and page layouts that make shopping simple.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, InDesign, Illustrator, Pop-Up Menu Creator, ProStores, SEO


Pruneridge Golf Club
Pruneridge Golf Club
www.pruneridgegolfclub.com
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4/2008 - 5/2016
Santa Clara, CA
Website Design & Development / Print Advertising / Online Banner Advertising / E-mail Design

I plan and produce marketing campaigns that include posters, direct mail pieces, HTML e-mails, website landing pages, and animated website banner ads.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, InDesign, Flash, SEO

"Your services help bring timely promotional material and other newsworthy events to life. This keeps us in constant contact with over 10K customers using our website, e-mail newsletters and postcard advertisements. The website and marketplace is in constant evolution and you have done a excellent job of facing these challenges."

Blair Philp
Owner President, Pruneridge Golf Club


JM Internet Group
JM Internet Group
www.jm-seo.org Open In a New Window
www.jasonmcdonald.org Open In a New Window
4/2010 - 1/2016 | Newark, CA
Website Design & Development / Branding
www.jasonmcdonald.org

I designed a logo and two user friendly web sites with graphics to help increase the number of new and return visitors purchasing SEO training.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, SEO

"I've worked with Leonard on a number of different projects. They have been professional and fantastic to work with. What impresses me is how clean and elegant the ultimate design becomes, and how they works with you cooperatively to 'build out' your best website. Highly recommended!"

Jason McDonald
President - JM Internet Group

Frank's TV and Electronics
Frank's TV and Electronics
www.frankstv.com Open In a New Window
11/2011- 12/2011
South Lake Tahoe, CA
UX/UI Website Designer

Designed and produced an information filled website to improve their visibility to potential vacation home owners and locals alike. I produced all page layouts, HTML and CSS to control the look and feel of the site. This site includes numerous stock and their own photos enhanced to show off their installation work.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, SEO.

Image Building Maintenance Concepts
Image Building Maintenance Concepts
www.ibmcjanitorial.com Open In a New Window
9/2011- 9/2011
El Dorado Hills, CA
UX/UI Website Designer

Designed and produced another informational website that improved their public image aimed at potential business owners needing their services. I produced all page layouts, HTML and CSS to control the look and feel of the site. A simple site that improved the look of the company and their brand.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, SEO

Network Direct Solutions, Inc.
Network Direct Solutions, Inc. | MLI Power
www.ndsi1.com Open In a New Window
8/2011 - 10/2011 & 4/2005 - 9/2005
Sacramento, CA
Website Design & Development / Brand Development
MLI Power

My first challenge (4/2005 - 9/2005) was to develop a website with a fresh marketing message, directed at a specialized of group of prospective clients. Prior to this new website MLI Power saw itself as a battery re-seller but after meetings we chose a new approach, highlighting the services that this fast growing company was developing.

In 2011 I updated and re branded their website to NDSI.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Pop-Up Menu Creator, SEO

Performance Technology Partners
Performance Technology Partners - Government Division
www.performtechnology.com/gov Open In a New Window
4/2011- 10/2011
Sacramento, CA
UX Designer – Online Software Application

I translated the software engineer’s specifications and page layouts from MS Visual C# into the HTML UI of an online application used for the CA Office of Real Estate Appraisers (OREA). I produced a multi-layered tabbed HTML, CSS page structure that accesses over 160 screens tracking license applications and information. I also designed a print brochure for the sale of this software application to other states.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Microsoft Visual C#, InDesign, SEO

Herter Energy Research Solutions
Herter Energy Research Solutions
www.herterenergy.com Open In a New Window
4/2010 – 6/2010 & 5/2011- 7/2011
El Dorado Hills, CA
Website Design & Development / Branding / Graphic Design
SMUD Summer Soltion

I designed a simple and flexible company website and logo. Later I produced six consumer research and promotion websites for their client, SMUD. The Sacramento Municipal Utility District “Summer Solutions” websites featured consumer information with integrated discussion boards.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Websitetoolbox.com, SEO

Chef Patricia Rohads
Chef Patricia Rhoads
www.ChefPatricia.com Open In a New Window
2/2011 - 3/2011
Sacramento, CA
Website Design & Development / Branding

I designed and produced a website and logo that promotes this chef's business.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

RCS Technology
RCS Technology
www.rcstechnology.com Open In a New Window
1/2011 - 2/2011
Rancho Cordova, CA
Website Design & Development

I produced a complete website that promotes RCS Technology's, green energy products.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Pop-Up Menu Creator, SEO

McClone Construction Company
McClone Construction Company
www.mcclone.net Open In a New Window
6/2009 - 4/2010
El Dorado Hills, CA
Website Design & Development

This site took extensive planning to understand the company’s functions then showcases the scope of their operation using hundreds of photographs and statistics.

Technical Resources: Website Architecture, HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Visio, SEO

Golden Days Adult Day Health
Golden Days Adult Day Health
www.goldendayshealth.com Open In a New Window
6/2009 - 8/2009
West Sacramento, CA
Website Design & Development

I designed a simple brochure website to fit Golden Days marketing needs.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

Johnnie's Body Shop & 24 hr Towing
Johnnie's Body Shop & 24 Hour Towing
www.johnniesbodyshop.com
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3/2009 - 6/2009
Sacramento, CA
Website Design & Development / Print Advertising

I delivered a website and print brochure design that highlights Johnnie's services and locations.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

On Site Concrete
On Site Concrete
www.onsiteconcrete.net Open In a New Window
10/2008 - 11/2008
Sacramento, CA
Website Design & Development / Print Advertising / Branding

I designed their logo along with a small website to promote this concrete company and help promote their business.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

AskART
AskART
www.AskART.com
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7/2002 - 3/2009
San Francisco, CA - Scottsdale, AZ
Website Design & Development / Online Banner Advertising

AskART.com is the largest online information database of American artists. I worked with AskART and their advertisers to produce advertisements and feature pages for the AskART website and viewed by over 18,000 visitors per day. I also produced feature pages, graphics and print collateral such as business cards, event banners and magazine ads.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

I have produced ads that appeared on AskArt.com for:
Altermann Galleries
Barridoff Galleries
Bonhams & Butterfields
Charleston Renaissance Gallery
Coeur d'Alene Art Auction
John Moran Auctioneers
Michener Art Museum
Thomas Nygard Gallery
Wickliff & Associates Auctioneers
Zaplin | Lampert Gallery
and more...

"Great help in organizing and focusing our marketing efforts. Saves us money and time coordinating multiple vendors, and delivers quality on time. Leonard participates like a partner in our business endeavours, and has been highly dependable. Your services have relieved our staff from many managerial details, and always with a personal touch."

George Collins
President and CEO AskART

eg3
eg3
www.eg3.com Open In a New Window
6/2001 - 1/2010
Newark, CA
Website Design & Development / Online Banner Advertising

My challenge: (1) Make eg3's site more user friendly and functional to increase the number of new and return visitors (Embedded Engineers). (2) Make the site graphically appealing to marketing and communication managers who would be advertising their businesses on eg3 therefore increasing revenue. (3) Increase the number of advertising spaces on the website. (4) Raise awareness and increase sign ups of a new feature, e-clips newsletter.

Working with eg3's back end engineers I produced HTML templates and graphics and features for this web site. I designed screen layouts, graphics and site interactions. I produced mockup pages, then, after a review process, optimize images and assembled page templates. Once complete, deliver these templates to back end engineers.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, PopUp Menu Creator, SEO

"I've worked with Leonard on a number of different projects. They have been professional and fantastic to work with. What impresses me is how clean and elegant the ultimate design becomes, and how they works with you cooperatively to 'build out' your best website. Highly recommended!"

Jason McDonald
President Excerpti Communications

Maven Events
Maven Evens Company
Maven Events Co.
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8/2006 - 10/2006
Sacramento, CA
Website Design & Development / Online Banner Advertising / Print Advertising

I designed a logo, business cards, extensive print promotions and a website to convey the party attitude Maven Events wanted to portray.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator

ContactSpan
ContactSpan
www.contactspan.com
10/2004 - 2/2005
New York, NY
UI Online Application & Website Design & Development

I designed a logo and website interface for a social networking website connecting business people. I produced HTML wire frame templates for CS developers to manage. This project included Graphic Design, Page Layout, GUI design, HTML, and Image Optimization.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator

"I approached Leonard with a concept and they designed our entire site from scratch. This was a huge value to our company and critical to our success. Coordination between our engineers in New York and Leonard in California worked well. Thank you for all your help in launching our project. All of us at ContactSpan are pleased with the new look of our website and corporate branding."

Amar Goel
Co-Founder ContactSpan

Printing Dynamics
Printing Dynamics
www.printingdyn.com
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4/2004 - 6/2004
Sacramento, CA
Website Design & Development / Print Advertising / Branding / Photography

Printing Dynamics needed a colorful logo that could convey action and my client was pleased with the results. I also designed and produced their website that allows their clients to request a quote online and FTP large files to the their server.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, SEO

Sunrise Mfg Inc
Sunrise Mfg. Inc.
www.sunrisemfg.com
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11/2003 - 4/2004
Rancho Cordova, CA - Vancouver, WA - Santa Teresa, NM
Website Design & Development / Print Advertising / Trade Show Booth Design

I designed and produced a website and print pieces that showcase the Sunrise product line and services. Design a portable trade show display that delivers the Sunrise message. Graphic Design, Page Layout, GUI design, HTML, Flash animation, image optimization.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography, SEO

SeatGuru.com
Seatguru.com
www.seatguru.com
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10/2003 - 2/2004
Seattle, WA
Graphic Designer / Branding

I produced airline seating information page layouts that help thousands of daily users find and book the best airline seats quickly. I designed their logo. I provided seating diagrams for more than 100 different planes. SeatGuru.com has received favorable press mentions in publications like Newsweek and the Wall Street Journal.

Technical Resources: Photoshop, Illustrator

Greg's Collision Center
Greg's Collision
www.gregscollision.com
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1/2004 - 6/2004
Bellflower, CA
Website Design & Development

I designed a website that would instill confidence and answer customers questions about Greg's staff and services. By working with their marketing director I delivered a website that will increase their market share and bring home the message that Greg's will take care of their customers start to finish.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Flash, SEO

Sacramento Pet Gazette
Sacramento Pet Gazette
www.SacramentoPetGazette.org

5/2003 - 4/2007
Penryn, CA
Website Design & Development

I designed design a unique and expandable, community service web site to complement the monthly print publication of the Sacramento Pet Gazette. The resulting website transformed their newspaper page layout into an HTML format . I was a proud sponsor of the Sacramento Pet gazette and supported their work in the community.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop

Everything Errands
Everything Errands
www.everythingerrands.com
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05/2003 - 7/2003
Roseville, CA
Website Design & Development

I produced an effective small website the client would be proud to use as a marketing tool focused on busy people in the Sacramento area. The challenge was to design a unique site within their budget.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator

inrhythm Marketing
inrhythm Marketing
www.inrhythm.net
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03/2002 - 9/2002
San Francisco, CA
Online Banner Advertising

Produced advertisements, web pages and e-mail promotions reflective of inrhythm's client needs.
Clients included: Chase Manhattan Bank, MonitorsDirect.com, WindRiver and the like.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash

Los Altos Golf Club
Los Altos Golf Club
01/2002 - Moved and re-branded as Pruneridge Golf Club 4/2008
Los Altos Hills, CA
Website Design & Development / Print Advertising / Online Banner Advertising

I produced a web site that promotes Prunridge Golf Club's physical location. Print advertisements including posters, postcards and flyers used to promote both the website and their physical location. my role involved, project management, website planning, graphic design, UI / GUI Design, digital photography, product management, Flash animation HTML and more.

By using my strategy of Permissions Based Marketing, Prunridge Golf Club is able to reach it's customer base with direct e-mail information in a timely and affordable manner.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash, Photography

"Your services help bring timely promotional material and other newsworthy events to life. This keeps us in constant contact with over 10K customers using our website, e-mail newsletters and postcard advertisements. The website and marketplace is in constant evolution and you have done a excellent job of facing these challenges."

Blair Philp
Owner President, Pruneridge Golf Club

East Side Digital
East Side Digital
www.eastsidedigital.net
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12/2001 - 03/2002
Sacramento, CA
Website Design & Development / Branding

I designed a new brand identity and produced a web site that highlights their products and services while distinguishing them from other video services in California. The result is a new high tech logo design and web site with a short Flash animation introduction.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash

Genisar Interactive Technologies
Genisar Interactive Technologies
www.Genisar.com Open In a New Window
10/2001- 12/2001
Pleasanton, CA
Website Design & Development

Deliver a completely unique web site highlighting their interactive software tools. After design and review deliver HTML templates along with graphics and flash animation for Genisar's employees to implement, deploy and manage and change.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash

KB Golf Manufacturing, Inc.
KB Golf Manufacturing, Inc.
www.kbgolf.com
4/2001 - 11/2001
Sunnyvale, CA
Website Design & Development / Print Advertising / Photography

Produced web site and collateral print material that reflects the quality of products produced by (Kevin Burns) KB Golf. Graphic Design, Page Layout, GUI design, HTML, Digital Photography, precision photo rollover, image optimization and print material design.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Flash

M900 Motorcycle Accessories
M900 Motorcycle Accessories
www.rcip.com/ducatim900 Open In a New Window
3/2001 - 4/2001
Sacramento, CA
Website Design & Development / Branding

Design a logo and produce a web site that highlights the company's products and customers. This site also allows customers to purchase products online using PayPal. This job involved graphic design, page layout, logo design, GUI design, HTML, image optimization and site management.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography

McGlothlin Golf
McGlothlin Golf
www.McGlothlinGolf.com Open In a New Window
2/2001 - 3/2001
San Jose, CA
Website Design & Development / Branding / Photography

Design a new brand identity including logo and produce a web site that highlights the company's products.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop, Illustrator, Photography

RedWhale Software
RedWhale Software
www.redwhale.com Open In a New Window
1/2001 - 2/2001
Online Application UI Design & Development

Web site design and HTML mockup for P2P software UI. Worked with a small team conceptualizing and implementing Human-Computer Interface (HCI) designs for Windows applications.

Technical Resources: HTML, CSS, Dreamweaver, Photoshop

Imperito Networks
Imperito Networks
www.imperito.com Open In a New Window
10/2000 - 1/2001
San Jose, CA
Website Design & Development

Produced a unique web site to highlight Imperito's Virtual Private Network tools. Delivered HTML templates, graphics and flash animation for Imperito employees to implement, deploy and manage. Other projects included digital photography, software GUI mockup, HTML, and iconography.

Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator, Photography, Flash

Chipshot.com
www.Chipshot.com Open In a New Window
9/1998 - 9/2000
Sunnyvale, CA
Website Design & Development / Print Advertising / Branding / Photography / Online Banner Advertising

I covered all aspects of graphic design for this fast growing start-up in 1998 taking this company from 250 K in sales to 2.3 Million in a two year time period. My job was to improve the "look and feel" of site navigation, making it easier for visitor to find and purchase products. I designed many features including the Chipshot.com logo and graphics for professional golf bags carried on the PGA and LPGA Tour. Other graphics appeared on golf club shafts and other accessories.

Working with marketing team to conceived and create hundreds of on-site and on-line advertisements, which appeared on many high profile sites such as Yahoo, Lycos, AOL, MSNBC, Excite and others.

Worked with outside vendors to supply them with company graphics, i.e. logos, hi resolution photos, slides, and art for promotional material, T-shirts, hats, golf balls, print ads and more.

Co-produced a biweekly promotional HTML newsletter, including digital images, for e-mail distribution.

Responsible for all product photographic imagery including, digital image manipulation, color correction, and optimization and produced thousands of digital product images.

Location and studio photography, live model shots for feature golf instruction article series for men women and children. Studio live model shots for golf exercise instruction series. Live event sports involving professional golfers.

Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator, Photography, Flash

"Your work on chipshot.com contributed to its explosive growth. Quality and speed in delivering digital images help us during a period of tremendous growth. Selling our products over the Internet required a high level of trust and you helped us connect with our customers. Your cutting edge work helped us attract new investors."

Amar Goel
CEO and Founder, Chipshot.com

Studio FX
Studio FX
5/1998 - 9/1998
Campbell, CA
Website Design & Development

Once the home of Gumbyworld and Close to Home and other cartoon character website. Studio FX was an experiment in e-commerce and product licensing. Prepared images for web publication using Adobe Photoshop, GIF Builder animation and optimized images for use on their sites. Performed regular maintenance and changes to these sights and others.

Technical Resources: HTML, Dreamweaver, Photoshop, Illustrator



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